Agribusiness Scenario and the Need

Agribusiness and Rural Market Scenario and the Need

The agricultural landscape in India has undergone significant transformation over the years, transitioning from traditional agrarian practices to a technologically driven, market-oriented paradigm. The advent of the green revolution marked a pivotal moment characterized by a pronounced focus on augmenting food grain production. However, in the contemporary globalized context, the exigencies of international trade necessitate a more diversified agricultural approach beyond mere food grain cultivation production. Concurrently, the domestic market dynamics in India have experienced substantial shifts, exemplified by food emerging as the predominant component of private household consumption expenditure.

This emphasizes the growing importance of the agricultural and agribusiness sectors within the national economy. Agribusiness encompasses a wide range of activities spanning the entire food production value chain, including farming, input supply, mechanization, procurement, processing, marketing, trading, and retailing. It has emerged as a pivotal element within the Indian agricultural framework, addressing the needs of a growing population and adapting to evolving market trends. Associated industries such as seeds, agrochemicals, fertilizers, irrigation, biologicals, credit, insurance, and other inputs, as well as sectors like horticulture, dairy, poultry, animal health, and food processing, collectively constitute the comprehensive business ecosystem in agriculture.

Entrepreneurs within the agribusiness sector are placing greater emphasis on delivering high-quality products, adding value, and enhancing customer service by establishing direct connections between farmers and consumers. Nevertheless, a discernible gap exists in the management of agribusiness ventures due to a shortage of qualified professionals, despite the surge in agri-ventures and agribusinesses in recent years. Despite a considerable number of graduates in agriculture, there are limited avenues for them to acquire essential management skills, resulting in a scarcity of skilled manpower within the agri-industry. A postgraduate degree in agribusiness management is viewed as essential for entrepreneurial success or career growth in the corporate sector. However, the supply of agribusiness and rural marketing management professionals falls short of industry demand, leading to non-skilled individuals occupying management positions. There is a pressing need to bridge this demand-supply gap by producing more agribusiness graduates with strong market and industry exposure.

Traditional classroom training and limited exposure to management concepts are insufficient to prepare students for management roles in the agribusiness sector. There is a need for institutes offering industry oriented programs tailored to the demands of the emerging job market and emerging trends. Additionally, undergraduate curriculum lacks sufficient coverage of agribusiness management principles and concepts, further highlighting the need for specialized education in this field.

The School of Agribusiness Management Institute of Agribusiness and Rural Management , established under the aegis of the Indian Chamber of Food and Agriculture, is dedicated to overcoming the challenges prevalent in the agribusiness sector. The school's institute’s core objective is to cultivate excellence in agriculture agribusiness and rural marketing management and the agribusiness industry. Through the provision of industry-oriented programs featuring advanced specializations and a commitment to fostering research initiatives, SABMIARM aims to equip graduates with the requisite skills and knowledge, essential for success in the ever-evolving and dynamic agribusiness and rural market landscape.